The three main aesthetic rules

             
                                                                 THE HEADROOM

PICTURE 2 (my niece)

PICTURE ONE (my niece)

This is a function where there is space between the person's head and the top of the frame. As you can see, picture one has enough head room to give us focus the girl in the picture but without making her fill the whole frame. In close up's both the top of the head and the chin should be cut.

THE LEAD ROOM

                                                                                                 (my niece)

The lead room describes a function where the media text directs the audience's attention and control what they see in the frame. For example, in the above picture the girl is leading or directing our attention to what she is about to do next which is walk out of the door.

THE RULE OF THIRDS

This is where the frame is divided into a grid (3 by 3) and objects follow these line or at their intersections. It is important because if you are shooting a frame and want every shot to look effective, apply the rule of thirds to all important subjects in the frame.